Current Context: The Ministry of Rural Development (MoRD) and UNICEF Yu Waah have entered into a three-year collaboration to enhance rural employment, entrepreneurship, and skill development for women and youth.

• Key Features
  • Pilot Projects: Computer Didi Centers and Didi ki Dukan will be introduced in Andhra Pradesh, Jharkhand, Madhya Pradesh, Odisha, and Rajasthan.
  • Aim: Strengthen digital infrastructure and economic opportunities.
• Target Expansion:
  • If successful, the initiative aims to benefit 35 lakh women across 7,000+ blocks in India.
  • Aligned with rural development goals outlined in the 2025-26 Union Budget.
  • Youth Hub: A platform for jobs, skilling, and volunteering opportunities for rural youth.
  • Lakhpati Didis:Focused on creating successful women entrepreneurs in rural areas.