Why in news?

• It was launched recently which is an annual one-month long people centric fuel conservation campaign of the Petroleum Conservation Research Association (PCRA).
• Its objective is to spread the message of fuel conservation and greener environment across India.
• PCRA is a registered society set up under the aegis of Ministry of Petroleum & Natural Gas.
• It helps the government in proposing policies and strategies for petroleum conservation, aimed at reducing excessive dependence of the country on oil requirement.