Current Context: Delhi High Court passed an interim order protecting actor Abhishek Bachchan’s personality rights, stopping misuse of his name, image, voice, or persona for commercial gain without consent.

ABOUT PERSONALITY RIGHTS

• Give individuals exclusive commercial control over their identity.
• Covers name, image, voice, behaviour, and unique personal attributes.
• Not defined by statute in India, but protected under:
  • Common law
  • Article 21 (Right to Privacy)
  • Intellectual Property laws