Niveshak Didi

Current Context: The Investor Education and Protection Fund Authority (IEPFA) and India Post Payments Bank (IPPB) have launched Phase 2 of the “Niveshak Didi” initiative to improve financial literacy among women in rural and underserved areas of India.

Key Facts:

• The Niveshak Didi initiative empowers women postal workers and community leaders to act as grassroots financial educators, promoting awareness on savings, investments, fraud prevention, and digital banking.
• Phase 1 reached 55,000+ participants, 60% from rural areas.
• Phase 2 targets 4,000+ camps led by 40,000 trained women.
• IEPFA (Investor Education and Protection Fund Authority) supports the initiative to enhance responsible financial behavior and inclusion across communities.