Nayi Chetna – Pahal Badlaav Ki’ Campaign 

Current Context : Union Minister of Rural Development and Agriculture & Farmers’ Welfare has launched third edition of national campaign ‘Nayi Chetna – Pahal Badlaav Ki’.

About Nayi Chetna – Pahal Badlaav Ki campaign

• Objective: Aims to create awareness and mobilize action against gender-based violence through grassroots initiatives.
• Organizer: Implemented under Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) by the Ministry of Rural Development.
• Highlights:
• 227 Gender Resource Centers inaugurated across 13 states.
• Slogan: “Ek Saath, Ek Awaaz, Hinsa Ke Khilaaf” (One Voice, Together Against Violence).