Kumbakonam Vetrilai (Betel Leaf) – GI Tag

Current Context: The Kumbakonam Vetrilai (betel leaf) from Tamil Nadu was granted the Geographical Indication (GI) tag, recognizing its unique regional identity and cultural significance.

About :

• Cultivation Area: Predominantly grown in the fertile Cauvery river basin regions, including Kumbakonam, Thiruvaiyaru, Papanasam, Thiruvidaimarudur, and Rajagiri in Thanjavur district.
• Characteristics: Dark to light green, oblong heart-shaped leaves with a pungent taste and unique aroma.
• Health Benefits: High in chavicol (anti-inflammatory), aids digestion, rich in antioxidants.
• Significance of GI Tag: Provides legal protection against misuse, ensures authenticity for local producers, and boosts economic prospects through enhanced market value and export potential.