Current Context: The International Cricket Council (ICC) launched its flagship ‘Will to Win’ campaign to promote the upcoming Women’s Cricket World Cup 2025 in India.

ABOUT ICC ‘WILL TO WIN’ CAMPAIGN

• Purpose: Celebrates perseverance, resilience, and sacrifices of women cricket icons
• Launch: Alongside the opening of the general ticket window
• Theme: Inspiring new generation of women cricketers worldwide

ABOUT WOMEN’S WORLD CUP 2025

• Edition: 13th
• Host Country: India
• Opening Match: India vs Sri Lanka
• Venue: Guwahati
• Opening Date: 30 September 2025
• Final Match: 2 November 2025