Faridabad Smart City ‘ropes in’ comic book icon Chacha Chaudhary to aid mission

WHY IN THE NEWS?

• Faridabad Smart City Limited has roped in an unlikely collaborator to help promote its initiatives on social media – comic hero Chacha Chaudhary. The social media campaign’s objective will be to promote the steps taken by the agency.
• The initiative will involve excerpts of Talking Comics. Each social media post will depict Chacha Chaudhary and Sabu, his loyal sidekick, guiding and teaching people on effectively using the infrastructure put in place.
• The objective of the social media campaign would be to promote the steps the agency had taken, including the installation of CCTVs for surveillance, traffic rules, road safety, and waste management.