April 17, 2024

WHY IN THE NEWS?

  • Dvara E-Dairy Solutions, a portfolio company of Dvara Holdings has launched an artificial intelligence (AI) led digital tag ‘Surabhi e-Tag’ to identify cattle based on muzzle identity.
  • This will be used for cattle insurance products offered in partnership with IFFCO Tokio General Insurance.
  • Muzzle images of the cattle are collected through the Surabhi mobile application and stored in hi-resolution images as a unique digital identity.
  • The artificial intelligence-driven mobile application of Dvara E-Dairy captures muzzle images with the mobile phone, compares the cattle’s unique digital identity stored in a secured cloud server and retrieves the results in less than 60 seconds.
  • Conventional methods like polyurethane ear tags (PU ear tags) can be easily tampered with and are prone to duplication and fraud.
  • Also, Injectable Radio Frequency Identification (RFID) tags are considered expensive and require specialized skills.
  • On the other hand, muzzle printing or nose printing is a unique identifier because it perceives patchy traits on the muzzle of cattle, just like human fingerprints.
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