CURRENT CONTEXT : Under the BIND Scheme, the Centre approved a new Akashvani Kendra in Ujjain, Madhya Pradesh, intended to strengthen regional broadcasting.

 ABOUT BIND SCHEME:

• Type: Central Sector Scheme (2023) by Ministry of Information and Broadcasting (I&B).
• Purpose: Financial support to Prasar Bharati (Doordarshan and AIR) to upgrade broadcasting infrastructure, develop regional content, and enable civil works.

Objective: Expand digital and terrestrial reach, preserve cultural heritage via local programming .