On completion of 10 years of the ‘Beti Bachao Beti Padhao’ campaign, an awareness campaign was organized at the Government Girls Hostel in Betul, Madhya Pradesh.

• During this campaign, girls were given information on the POCSO Act, Child Helpline (1098), One Stop Centre services, and menstrual hygiene management.
• The Beti Bachao Beti Padhao (BBBP) Scheme was launched in 2015.
• The National Girl Child Day (24th January) was started by the Ministry of Women and Child Development in 2008.
• BBBP is a national campaign with focused multisectoral action in 100 selected districts low in Child Sex Ratio (CSR), covering all States and UTs.
• This is a joint initiative of the Ministry of Women and Child Development, Ministry of Health and Family Welfare, and the Ministry of Education.