Beti Bachao Beti Padhao (BBBP) Scheme

On completion of 10 years of the ‘Beti Bachao Beti Padhao’ campaign, an awareness campaign was organized at the Government Girls Hostel in Betul, Madhya Pradesh.

• During this campaign, girls were given information on the POCSO Act, Child Helpline (1098), One Stop Centre services, and menstrual hygiene management.
• The Beti Bachao Beti Padhao (BBBP) Scheme was launched in 2015.
• The National Girl Child Day (24th January) was started by the Ministry of Women and Child Development in 2008.
• BBBP is a national campaign with focused multisectoral action in 100 selected districts low in Child Sex Ratio (CSR), covering all States and UTs.
• This is a joint initiative of the Ministry of Women and Child Development, Ministry of Health and Family Welfare, and the Ministry of Education.