Why in news?

• SBI General Insurance launched #BahaneChhodoTaxBachao campaign

About the campaign

• SBI General Insurance’s campaign has a humorous tone to bring out the barriers people have for not buying or procrastinating to buy health insurance
• SBI General Insurance has announced the launch of a campaign to increase awareness of Indians around the need to buy health insurance to save tax.
• The campaign #BahaneChhodoTaxBachao will also underline other benefits of opting for health insurance.