Current Context : Indian brand Amul has been ranked as the world’s strongest food brand and the strongest dairy brand, according to Brand Finance, UK annual report titled ‘Food & Drink 2024’.

• According to the report, Amul has risen from the second rank in 2023 to become the world’s strongest food brand in 2024, with a Brand Strength Index (BSI) score of 0 out of 100 and an AAA+ rating.

ABOUT AMUL

• It is the world’s largest milk cooperative company in the world.
• Products including milk, butter, cheese, ice cream, and more.
• Established in 1946
• Headquartered in Anand, Gujarat,
• Managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF).