- Commerce and Industry Minister Piyush Goyal has called for the integration of One District One Product, ODOP initiative with Open Network for Digital Commerce (ONDC).
- The Minister said, Open Network for Digital Commerce would help in further expanding the frontiers of One District One Product by bringing buyers and sellers together.
- The Minister was speaking on the launch of One District One Product Gift Catalog and Storefront on GeM in New Delhi.
- He opined that the G20 summit which is set to take place in the country soon, is a great opportunity to showcase One District One Products.
- The Minister also called for the expansion of availability of genuine products to counter fake products in the market.
About One District One Product (ODOP)
- It was launched in January 2018, by the Uttar Pradesh Government, and due to its success, was later adopted by the Central Government.
- The ‘One District, One Product (ODOP) was later launched by the Ministry of Food Processing Industries in 2018, to help districts reach their full potential, foster economic and socio-cultural growth, and create employment opportunities, especially in rural areas.
- The initiative is carried out with the ‘Districts as Exports Hub’ initiative by the Directorate General of Foreign Trade (DGFT), Department of Commerce.
- It is a centrally sponsored scheme to be shared by the central government and states in 60:40 contributions.
About the Open Network for Digital Commerce (ONDC)
- The Open Network for Digital Commerce (ONDC) is a government-backed project which is aimed at enabling small merchants and mom-and-pop stores in parts of the country to access processes and technologies that are typically deployed by large e-commerce platforms.
- It is an initiative aiming at promoting open networks for all aspects of the exchange of goods and services over digital or electronic networks.
- ONDC is to be based on open-sourced methodology, using open specifications and open network protocols independent of any specific platform.
- ONDC is a private non-profit Section 8 company established by the Department for Promotion of Industry and Internal Trade (DPIIT) of the Government of India to develop open e-commerce.
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