- “The idea is to bring the issue of gender-based violence in focus and make women aware of their rights and mechanism available to help redress their grievances,” said the Union Minister Giriraj Singh.
- The Minister was addressing the launch of the month-long campaign “Nai Chetna”, launched on the Internation Day for the Elimination of Violence against Women on 25th November 2022.
- It’s a campaign to raise awareness about the institutional mechanisms available for women to fight gender-based violence.
Aware, Reach and Redress:
- ’Nai Chetna’, the month-long campaign is envisioned as a ‘Jan Andolan’ (people’s movement). The campaign is launched by the Ministry of Rural Development and involves sensitizing women, especially in rural areas.
- It seeks to enable women to acknowledge, prepare and take support in situations of compromise. The Union Minister described that the campaign’s focus is women in rural areas. Often, women in rural areas are unaware of the various mechanisms available to raise their concerns.
- In his address, the Union Minister highlighted the sensitivity of the issue. He said, “It is sad that a large number of men and women still consider gender-based violence normal. Such a perspective needs to be changed.”
Denormalizing discrimination with community support:
- Women are often unable to identify various forms of violence occurring around them. Violence and discrimination are normalized and there are thin boundaries between what can be compromised and what should be flagged.
- The Ministry has established around 1,200 Gender Resource Centres across the country. As a part of the campaign, 160 more such centres were launched. Even if they want to seek support, they are unaware of redressal mechanisms and service providers and lack legal awareness. Hence, they rarely seek support and continue to suffer in silence.
- The month-long campaign seeks to enable women to acknowledge situations of violence and guide them to take support from various institutional mechanisms available to them.
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