October 1, 2025
  • Life, is a Fintech startup, which claims to be India’s first blockchain-enabled transaction framework, has launched its UPI services aimed at rural India.
  • Life claimed it is collaborating closely with regional rural banks and district co-operative banks to assist them bank more efficiently and provide full financial inclusion for the rural population with minimal disturbance.

KEY POINTS:

  • Life‘s goal is to make financial services available to people in rural areas who need them the most. There are 4 million Life customers spread throughout 15 states and 1 lakh villages.
  • The fintech business stated it works on three models. Those three models are: (1) Software-as-a-Service (SaaS) which comprises their mobile app, (2) Platform-as-a-Service (PaaS) which comprises their website, and (3) Infrastructure-as-a-Service (IaaS) which corresponds to their mobile vans.
  • The company currently has about 100 active mobile vans for digital banking, with plans to expand to 200 in the near future.
  • Life seeks to digitise various financial offers and boost the Indian financial sector, particularly in rural India.
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