White Revolution 2.0

Current Context : Union Minister Amit Shah unveiled ‘White Revolution 2.0’, a comprehensive initiative aimed at empowering women farmers and creating job opportunities.

ABOUT WHITE REVOLUTION 2.0 

Focus Areas:

• Empowering women farmers through increased participation in the dairy sector.
• Enhancing local milk production by improving cattle breeds and dairy practices.
• Strengthening dairy infrastructure by setting up new and upgrading existing district cooperative societies and PACS (Primary Agricultural Credit Societies).
• Boosting dairy exports by improving the quality and quantity of milk and dairy products.

MILK PROCUREMENT GOAL:

• Aims to increase milk procurement by 50% over the next five years, primarily through dairy cooperative societies.

INFRASTRUCTURE DEVELOPMENT:

• The plan involves establishing and strengthening 100,000 district cooperative societies and multi-purpose cooperative societies across India.

FINANCIAL SUPPORT:

• Interest-free cash credit will be provided to dairy farmers using RuPay-Kisan Credit Cards, with micro-ATMs distributed to dairy cooperative societies, enabling easier access to banking services at the farmers’ doorstep.

IMP. FACT 

• First White Revolution or Operation Flood, launched in the 1970s by Dr. Verghese Kurien, which made India the world’s largest milk producer.