Resumption of Television Audience Measurement Ratings for ‘News Genre’ by BARC

Why in news?

• In the spirit of the TRP Committee Report and Telecom Regulatory Authority of India (TRAI’s) recommendation dated 28.04.2020, M/s Broadcast Audience Research Council (BARC) has undertaken revision in its processes, protocols, oversight mechanism and initiated changes in governance structure etc. The reconstitution of the Board and the Technical Committee to allow for the induction of Independent Members have also been initiated by BARC. A permanent Oversight Committee has also been formed. The access protocols for data have been revamped and tightened.

About Broadcast Audience Research Council (BARC) 

• Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.
• Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system.
• Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies.
• The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.