Punjab Chief Electoral Officer unveiled its mascot named ‘Shera’

Why in news?

• Chie f Electoral Officer’s office of Punjabunveiled its election mascot, “Shera” (Lion).
• It aims to increase voter awareness, participation and promote ethical voting in the Punjab Assembly polls that is scheduled on 20 February 2022.
• The mascot “Shera”, depicts a lion. It represents the rich cultural heritage of Punjab.
• It is promoted under the Systematic Voters Education and Electoral Participation (SVEEP)project of the Election Commission of India (ECI).
• SVEEP project was started in 2009, as the flagship program of the ECI for voter education.