Products of Himachal SHGs most sought after on e-commerce websites.

July 12, 2022

The self-help groups (SHGs) of urban women in the state have recorded the highest online sale of their products on Amazon and Flipkart among SHGs across the country over the last one year.
SHGs have done business worth Rs 4.40 lakh, the highest among SHGs across the country.
As per the report of the Ministry of Housing and Urban Affairs, the second spot was bagged by SHGs from Kerala that did business worth Rs 1.98 lakh in the same time frame.
The Department of Urban Development made these products available on e-commerce portals to provide these SHGs a bigger and regular market.
The department organises exhibitions, fairs and special haats to help these SHGs sell their products.
Sold under the brand name of ‘SonChiraiya’, the most sought-after products on e-commerce portals are Kullu caps, Kullu shawls, Kullu socks, Chamba sandals, Chamba plates, etc.
According to State Mission Manager, National Urban Livelihood Mission., The products made by the Kullu and Chamba SHGs are the most sought after at the moment.