PETA (People for the Ethical Treatment of Animals India)

February 15, 2025

“PETA India recently unveiled Asia’s first hyper-realistic, life-sized animatronic elephant, Ellie, at St. Joseph’s School in Bengaluru. The initiative, led by PETA, aims to raise awareness about animal welfare and the plight of elephants in captivity.”
UN Secretary-General Advocate for the Sustainable Development Goals and UN Environment Program Goodwill Ambassador, actress Dia Mirza, lent her voice to Ellie as part of a unique PETA (People for the Ethical Treatment of Animals India) initiative to foster empathy among children.
Since May 2023, Ellie has reached over 165,000 children across India, visiting private, public, and international schools.
Through these visits, PETA India aims to raise awareness about ethical treatment of elephants and combat practices that involve animal cruelty.
PETA was founded in 1980 by Ingrid Newkirk and Alex Pacheco. It is headquartered in Norfolk, Virginia, USA.
PETA India was established in 2000. It is one of the most prominent animal rights organizations in India.