Padhe Bharat, a 100 days reading campaign.

Context:

• The Union Education Minister  launched a 100 days reading campaign ‘Padhe Bharat’ today.  
• The launch of 100 Days Reading Campaign is in alignment with the National Education Policy (NEP) 2020  which emphasises on promotion of joyful reading culture for children by ensuring availability of age appropriate reading books for children in local/mother tongue/regional/tribal Language.

About the campaign:

• Padhe Bharat  campaign will focus on children studying in Balvatika to Grade 8.The reading campaign will be organised for 100 days (14 weeks) starting from 1st January 2022 to 10th April 2022.
• The reading campaign aims to have participation of all stakeholders at national and state level including children, teachers, parents, community, educational administrators etc. 
• One activity per week per group has been designed with the focus on making reading enjoyable and building lifelong association with the joy of reading. 
• The 100 days reading campaign will also focus on Indian languages including mother tongue/local/regional languages. This will help in promoting the local language and culture of our society.

Objective of the campaign

• The 100 days Reading Campaign is envisaged to support and encourage students, along with their schools, teachers, parents, and communities, in every possible way and encourage children to read for joyful learning experience. 

Implementing agency

• The Department of School Education & Literacy invites all stakeholders to participate wholeheartedly in this campaign to build a strong foundation for our children.

The Indian Express link