One District One Product (ODOP) initiative of Centre churning big success stories in J & K, North East, Uttar Pradesh.

Why in News

• As a major boost to Centre and State collaboration in promoting products under the One District One Product (ODOP) Initiative – a State Conference was held recently organised by the Department for Promotion of Industry and Internal Trade, Ministry of Commerce & Industry.
• It aims to boost the economy of the region district by district through encouraging indigenous and specialised products of each district.
• The programme providing loans to local production units, artisians and farmers.

Why it is Important

• The ODOP Initiative’s work in Jammu & Kashmir especially its successes in trade facilitation for walnuts and apples was discussed. The ODOP initiative’s facilitation of Jammu & Kashmir’s representation at the Dubai Expo 2020 and successful buyer-seller meets as well as focused trade discussions conducted therein were also highlighted.
• The state of Uttar Pradesh was also able to bring attention to the remarkable success of the UP ODOP Model wherein artisans and producers from all districts of the state have been promoted and assisted under One District One Product (ODOP).
• Tripura outlined a roadmap for ‘Promoting remote districts and boosting local economy’. This included a discussion on the successful collaboration between the State Govt and the ODOP Team thus far, and the next steps that would be taken to promote product development and exports from all the 8 districts of Tripura.
• Some key examples referred to included design trainings for Molela artisans in Rajsamand District, Rajasthan; skill trainings for Muga Silk weavers from Kamrup, Assam, sustained year-year trade facilitation of Lakadong Turmeric from West Jaintia Hills, Meghalaya and the promotion of ODOP products from across districts and categories at international events such as the Dubai Expo 2020.