Mission LiFE

• A two-day national exhibition and programme of environment friendly activities on the LiFE (Lifestyle for Environment) themes was organized on 9th and 10th February at India Gate, Delhi.
• Over 2,500 school and college students from over 60 institutions participated at the event, and brought their energy and creativity to the LiFE actions; more than 3,000 people overall visited the exhibitions over the two days.

ABOUT LIFE MISSION:

• Mission LiFE, or Lifestyle for Environment, is an India-led global mass movement to nudge individual and community action to protect and preserve the environment.
• It was launched by the Indian Prime Minister at the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow in November 2021.
• The program hopes to “mobilize one billion Indians as well as people in other countries to become individuals who practice sustainable lifestyles.
• The global movement will showcase sustainable goals and climate actions taken by countries and individuals around the world.
• It makes the fight against climate change democratic, in which everyone can contribute with their respective capacities.
• It emboldens the spirit of the P3 model, i.e. Pro Planet People.
• It functions on the basic principles of ‘Lifestyle of the planet, for the planet and by the planet’.
• It aims at following a three-pronged strategy for changing people’s collective approach towards sustainability.
• This includes nudging individuals to practice simple yet effective environment-friendly actions in their daily lives (demand), enabling industries and markets to respond swiftly to the changing demand (supply), and to influence government and industrial policy to support both sustainable consumption and production (policy).