LIC Tops Global Insurance Brand Rankings

March 29, 2024

According to the “Insurance 100 2024” report by Brand Finance, independent brand valuation and strategy consultancy, India’s Life Insurance Corporation of India (LIC) has emerged as the world’s strongest insurance brand, with brand value up 0.04% to USD 9.8 billion. It has a Brand Strength Index (BSI) score of 88.3 and an associated AAA brand strength rating.
LIC is followed by Taiwan based Cathay Life Insurance (brand value up 9% to USD4.9 billion) and Australia based NRMA Insurance (brand value up 82% to USD1.3 billion) as 2nd and 3rd strongest insurance brands respectively.
According to the report, China’s Ping An continues its reign as the world’s most valuable insurance brand for 6 consecutive years, showcasing a 4% increase in brand value to USD 33.6 billion.