Kutchi community of Gujarat celebrated their new year.

July 5, 2022

Ashadhi Bij is the second day of Shukla paksha of Aashaadha month, of Hindu calendar, which is associated with the beginning of rains in the Kutch region.
Kutchi community of Gujarat celebrate their new year on this day.
The Kutchi New Year is mostly a traditional affair and is observed in homes. Relatives, friends and neighbours join in the festival.
Many organizations are also giving importance to the day and organize satsangs, musical competitions and other cultural programs.
Ganesha, Goddess Lakshmi and other regional deities are worshipped on the day.