KERALA TOURISM LAUNCHED STREET PROJECT FOR EXPERIENTIAL TOURISM

Why in news?

• Kerala tourism recently launched a project by the name STREET

About STREET Project

• The STREET is an acronym for Sustainable, Tangible, Responsible, Experiential, Ethnic, Tourism hubs.

Launched by

• In a pioneering initiative to take tourism deep into the state’s interiors and rural hinterland, Kerala Tourism will launch the ‘STREET’ project in select spots in seven districts, which would help visitors experience the diversity of offerings in these locales.

First phase of the project

• In the first phase, the project would be implemented in Kadalundi in Kozhikode, Thrithala and Pattithara in Palakkad, Pinarayi and Ancharakkandi in Kannur, Maravanthuruthu and Manchira in Kottayam, Valiyaparamba in Kasaragod, Kanthalloor in Idukki and Chekadi in Wayanad.

Project inspired from

• The project, conceived by the Responsible Tourism Mission, is inspired by the ‘Tourism for Inclusive Growth’ slogan of The United Nations World Tourism Organization (UNWTO).

Themes under the project

• Green Street, cultural street, village life experience street, experiential tourism street, agri-tourism street, water street and art street are the themes that have been planned as part of the project.