INDIAsize’ initiative

Current Context :The government will soon launch ‘INDIAsize’ initiative, which aims to establish standardized measurements designed to better suit the Indian body types,

ABOUT

Objective: Aims to create standardized body measurements tailored to Indian body types for better fitting garments.

CURRENT ISSUE:

• Existing Problem:International and domestic brands in India use sizing standards from the US or UK (small, medium, large) for clothes.
• Mismatch:These standards do not fit well with Indian body types, causing frequent fitting issues and dissatisfaction.
• Sanctioned By:Ministry of Textiles, Government of India.
• Data Collection:Involves gathering measurements from over 25,000 people (both male and female) aged 15 to 65 years across India.
• Technology:Uses human-safe 3D whole body scanning to collect accurate data.
• It helps national and international retailers produce garments that fit Indian body types better, balancing demand and supply.