GI tagged sweet dish Mihidana has been exported to Baharain

WHY IN THE NEWS?

• The first consignment of Geographical Indication (GI) tagged sweet dish Mihidana, from Bardhaman, West Bengal has been exported to the Kingdom of Bahrain.
• This initiative is part of the effort to promote indigenous & Geographical Identification (GI) tagged products of India globally. The product was exported by APEDA registered M/S DM Enterprises, Kolkata.
• West Bengal’s Bardhaman got the GI tag for the Mihidana sweetmeats in 2017. A GI tag is a sign denoting a specific geographical origin and possesses qualities or a reputation that are due to that origin.