e-SARAS mobile app

• Deendayal Antyodaya Yojna- National Rural Livelihoods Mission (DAY-NRLM) has launched eSARAS mobile App.
• It is an e-commerce mobile app will be used as a more effective platform for marketing of the products made by women of self-help groups.
• eSARAS fulfillment centre will be used for processing, packaging and shipping of products that customers purchase through eSARAS Portal and eSARAS mobile App.

ABOUT DAY-NRLM SCHEME

• Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) is the flagship program of the Ministry of Rural Development.
• Its aim is poverty reduction through building strong institutions for the poor, particularly women, and enabling these institutions to access a range of financial services and livelihoods.
• Under this, at least one woman member from each identified rural poor household, is to be brought under the Self Help Group (SHG) network in a time bound manner.
• All households identified as poor through the Participatory Identification of Poor (PIP) process is the NRLM Target Group and is eligible for all the benefits under the programme.
• NRLM provides Revolving Fund (RF) and Community Investment Fund (CIF) as resources in perpetuity to the institutions of the poor, to strengthen their institutional and financial management capacity.