Ayushman Bhav campaign

• President Droupadi Murmu virtually launched the ‘Ayushman Bhav’ campaign as well as the Ayushman Bhava Portal from Raj Bhawan Gandhinagar, Gujarat.

ABOUT ‘AYUSHMAN BHAV’ CAMPAIGN

• It is a comprehensive nationwide healthcare initiative that aims to provide saturation coverage of healthcare services, reaching every village and town in the country.
• It is initiated by the Ministry of Health and Family Welfare, Government of India.
• The campaign, which will be implemented during the ‘Seva Pakhwada’ from September 17th to October 2nd, 2023, embodies a whole-of-nation and whole-of-society approach. It unites government sectors, civil society organizations and communities under a common mission to ensure that every individual receives essential health services without any disparity or exclusion.

COMPONENTS OF ‘AYUSHMAN BHAVA’ CAMPAIGN:

Ayushman Bhava is an umbrella campaign comprising three key components:

• Ayushman Apke Dwar 3.0: This initiative aims to provide Ayushman cards to remaining eligible beneficiaries enrolled under the PM-JAY scheme, ensuring that more individuals have access to essential health services.
• Ayushman Melas: These Melas at Ayushman Bharat- HWCs and CHCs will facilitate the creation of ABHA IDs (Health IDs) and issuance of Ayushman Bharat Cards. They will also offer early diagnosis, comprehensive primary health care services, teleconsultation with specialists, and appropriate referrals.
• Ayushman Sabhas: These gatherings in every village and Panchayat will play a pivotal role in distributing Ayushman cards, generating ABHA IDs, and raising awareness about vital health schemes and disease conditions, such as non-communicable diseases, tuberculosis (Nikshay Mitra), sickle cell disease, as well as blood donation and organ donation drives.