COMMUNITY-DRIVEN TOURISM: NOTONMAP

Current Context: NotOnMap, a community-driven sustainable tourism initiative founded in Chamba, Himachal Pradesh, received international recognition at the Harvard-University of Tokyo Asia Conference (ACONF) 2025, held from 20–24 August 2025 in Tokyo.

ABOUT NOTONMAP

• Founded In: Chamba, Himachal Pradesh
• Model: Connects travellers with rural and heritage communities
• Focus Areas:
  • Preserving local culture
  • Promoting cultural exchange
  • Strengthening rural livelihoods

ABOUT HPAIR (Harvard Project for Asian & International Relations)

• Established: 1991
• Objective: Dialogue on major political, social, and economic issues in the Asia-Pacific
• Past Partners: World Bank, UNHCR, Schwarzman Scholars

2025 Partners: JR East (Japan Metro Operator), International Institute for Strategy & Information Analysis (IISIA)