Current Context: The World Health Organization launched its ambitious “3 by 35” Initiative, calling on countries to raise the real prices of tobacco, alcohol, and sugary drinks by at least 50% by 2035, aiming to reduce non‑communicable diseases (NCDs) and generate US $1 trillion in public revenue over the next decade.

 About “3 BY 35”

• Purpose: Use health taxes to curb harmful usage and fund health systems ― saves lives, reduces NCD burden, and boosts government revenue.
• Targets: A minimum 50% price increase on each product category (tobacco, alcohol, sugary drinks) through excise or health tax instruments.
• Actions:
  1. Mobilisation: Engaging heads of state, ministries, civil society for political will.
  2. Support: Technical aid, evidence-based policy assistance, and global learning.
  3. Partnerships: Advocacy coalitions, cross-sector collaboration, reinforcing sustainable health financing.