Current context: The Pink E-Rickshaw Scheme launched by the Government of Maharashtra aims to empower women by providing eco-friendly livelihood opportunities through the distribution of electric rickshaws.

Key Highlights:

• Coverage: 10,000 electric rickshaws (e-rickshaws) to be distributed across 8 districts.
• Target Group: Women aged 20–50, including widows, divorcees, and those from low-income backgrounds.
• Pilot Success: Initially tested in Pune, now expanding statewide.
• Deployment Areas: Metro stations, airports, tourist hubs as feeder services.
• Integration Plan: Tie-ups with Ola and Uber for wider reach.

Financial Support:

• Subsidies: ₹25,000 from Central Government, ₹75,000 from State Government.
• Loan Model: 10% down payment; 70% through low-interest bank loans.