Flipkart inks MoU with Telangana’s SERP to enable market access for FPOs, SHGs.

June 27, 2022

Flipkart, e-commerce marketplace, signed a Memorandum of Understanding (MoU) with the Society for Elimination of Rural Poverty (SERP), Telangana to enable market access for Farmer Producer Organisations (FPOs) and Self-Help Groups (SHGs) in the state.
Flipkart aims to empower local farming communities and SHGs of Telangana by providing pan-India market access to more than 400 million customers on its platform.
As part of this collaboration, Flipkart will directly source premium quality pulses, millets, staples, and spices from the local farmers, contributing to improve income and business growth.
Flipkart will further engage with these communities through virtual and on-ground training and capacity-building initiatives to provide them with an understanding of quality, pricing, and licenses required to be a part of FPO ecosystem.
Flipkart is currently working with multiple FPOs, small and marginal farmers across the country to build sustainable and scalable partnerships.
It has trained over 10,000 farmers across the country, on product quality and food safety to enable market access and empower and prosper the farmer community in India.