Why in news?

• Cadbury has cut the size of its chocolate product Dairy Milk sharing bar but kept the price same.
• Shrinkflation is basically a form of hidden inflation that involves reducing the size of a product while maintaining its sticker price.
• Rather than increase the price of a product, the company simply offers a smaller package for the same sticker price.
• Raising the price per given amount is a strategy employed by companies, mainly in the food and beverage industries, to stealthily boost profit margins.