IHCL & UNESCO Partner to Preserve the Intangible Cultural Heritage of India.

Why in News

• Indian Hotels Company Limited (IHCL) has partnered with The United Nations Educational, Scientific and Cultural Organization(UNESCO) to help preserve and promote the intangible cultural heritage of India, as part of an initiative which aims to transform the travel landscape in the post pandemic world.
• IHCL & UNESCO Partnership is the Industry’s first collaboration to work towards preserving India’s intangible cultural heritage.
• IHCL and UNESCO will offer experiential tours for travellers at various IHCL hotels and enable them to experience better the living heritage of India.
• 1^st phase: Visits to local communities practicing art forms like Patachitra – a traditional scroll painting technique in West Bengal, Ganga Aarti – the prayer ceremony at Dasashwamedh Ghat at Varanasi in Uttar Pradesh, as well as Kalbelia performances, Blue Pottery making, Bagru Hand Block printing, and the Terracota art of Molela.
• The visitors will alo experience the tribal life of the Bishnoi village in Rajasthan, or Mysuru Dasara and Janpadaloka in Karnataka.

Other information

UNESCO World Intangible Cultural Heritage List 2021: All Inclusions From India

• Kutiyattam, Sanskrit theatre
• The tradition of Vedic chanting
• Ramlila, the traditional performance of the Ramayana
• Ramman, religious festival and ritual theatre of the Garhwal Himalayas, India
• Chhau dance
• Kalbelia folk songs and dances of Rajasthan
• Mudiyettu, ritual theatre and dance drama of Kerala
• Durga Puja in Kolkata
• Buddhist chanting of Ladakh: recitation of sacred Buddhist texts in the trans-Himalayan Ladakh region, Jammu and Kashmir, India
• Sankirtana, ritual singing, drumming and dancing of Manipur
• Traditional brass and copper craft of utensil making among the Thatheras of Jandiala Guru, Punjab, India
• Nawrouz
• Yoga
• Kumbh Mela