About ‘Purple Revolution’

Why in news?

• Union Minister Dr Jitendra Singh says, “Purple Revolution” is Jammu & Kashmir’s contribution to “Start-ups India”, an initiative launched by Prime Minister Narendra Modi in 2016
• Aroma/lavender cultivation has become a popular option in farming for agricultural Start-up in J&K: Dr Jitendra Singh

About ‘Purple Revolution’

• Briefing about the Aroma Mission launched by the Union Ministry of Science & Technology through the Council of Scientific & Industrial Research (CSIR), which has led to the well-known “Purple Revolution” in India , the Minister informed that the CSIR had, to begin with introduced high-value essential oil bearing lavender crop through its Jammu based laboratory, Indian Institute of Integrative Medicines (IIIM) for cultivation in districts Doda, Kishtwar, Rajouri and later also in the other districts including Ramban, Pulwama, etc. In a brief span of time, aroma/lavender cultivation has become a popular option in farming for agricultural Start-up, he said.