SANJAY DUTT HAS BEEN ROPED IN AS BRAND AMBASSADOR OF ’50 YEARS OF ARUNACHAL PRADESH’ CELEBRATIONS

Why in news?

• Sanjay Dutt has been roped in as brand ambassador of ’50 Years Of Arunachal Pradesh’
• The celebrations would start from January 20 to February 20, 2022, commemorating the birth of Arunachal Pradesh as a state.

About ’50 Years of Arunachal Pradesh’ Celebrations

• The month-long state-wide celebration is scheduled to start from January 20, 2022 at Ziro in Lower Subansiri district.
• It will cover all the five river basins of the state after which the first districts were named – Kameng, Subansiri, Siang, Lohit and Tirap.
• The month-long event will culminate on February 20, 2022 during the 36th Statehood Day celebrations.
• As part of the media campaign, Sanjay Dutt will feature in a series of promotional videos on tourism in the state.
• Sanjay Dutt will also engage with local youths on a series of initiatives on substance and drug abuse, and issues that have emerged as a serious concern for the state in recent years.