Current Context : Ministry of Social Justice and Empowerment has inaugurated ‘TULIP’ brand – A Digital Platform for Craft and Community Empowerment.

About Traditional Artisans’ Upliftment Livelihood Programme (TULIP)

• Initiative by: Ministry of Social Justice and Empowerment.
• Objective: Support and empower artisans from marginalized communities such as Scheduled Castes (SCs), Other Backward Classes (OBCs), sanitation workers, and individuals with disabilities.

Features of TULIP:

• E-commerce Hub: Connects traditional artisans with potential customers worldwide for better visibility and sales.
• Economic Empowerment: Aims to provide artisans with financial independence by expanding market access.
• Community Focus: Supports community-led growth by involving local craftspeople in the digital economy.