WHY IN THE NEWS?

• Bharat Petroleum Corporation Ltd (BPCL) launched (after pilot test) an AI-enabled chatbot, named Urja to provide its customers with a platform for seamless self-service experience and faster resolution of queries/issues.
• URJA is the first such chatbot in the oil and gas industry in India. URJA has been launched under the Project Anubhav of BPCL and it currently supports 13 languages.
• With the objective of making BPCL’s customer interface comprehensive and integrated digitally, Urja, the chatbot is now available on the company website for any queries for both B2B & B2C.
• Under Project Anubhav, Urja represents an integrated communication platform that connects all BPCL communication to any channel, unifying all customer touchpoints with a single and cohesive voice.