August 8, 2026
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- Saudi Aramco, the world’s largest oil producer, has signed a four-year global partnership with international football association Fifa.
- The energy giant will become Fifa’s major worldwide partner with sponsorship rights for multiple events, including the Fifa World Cup 26, co-hosted by the United States, Canada and Mexico and the Fifa Women’s World Cup 2027.
- Saudi Arabia was set to be formally declared as the host of the 2034 Fifa World Cup after Australia decided not to apply in October 2023.
- Saudi sponsorship will help fuel income for FIFA’s 2023-26 commercial cycle which was conservatively budgeted to be $11 billion.
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