Saudi Aramco signs up with Fifa as World Cup sponsor

April 27, 2024

Saudi Aramco, the world’s largest oil producer, has signed a four-year global partnership with international football association Fifa.
The energy giant will become Fifa’s major worldwide partner with sponsorship rights for multiple events, including the Fifa World Cup 26, co-hosted by the United States, Canada and Mexico and the Fifa Women’s World Cup 2027.
Saudi Arabia was set to be formally declared as the host of the 2034 Fifa World Cup after Australia decided not to apply in October 2023.
Saudi sponsorship will help fuel income for FIFA’s 2023-26 commercial cycle which was conservatively budgeted to be $11 billion.