Kannauj Attar

October 21, 2023

India is the world’s largest exporter of attar.
The olfactory art and science was inspired by Nur Jahan’s (Jahangir’s wife) love for the damask rose.
Attar is distilled extracts of flowers and herbs in a base of sandalwood oil.
Kannauj is a significant hub for the fragrance and flavor industry in India, contributing to the country’s exports.
- Hence, it is known as Perfume city.
It also has geographical indication (GI) tag.
Attar is made with natural extracts using the heirloom hydrodistillation process, without alcohol and artificial preservatives.