Ayushman Bhav campaign

• Prime Minister recently applauded the success of organ donation drive as over 80,000 People have taken the pledge to donate their organs, under the Ayushman Bhav campaign.

ABOUT AYUSHMAN BHAV

• The ‘Ayushman Bhav’ campaign, initiated by the Ministry of Health and Family Welfare, is a comprehensive nationwide healthcare initiative that aims to provide saturation coverage of healthcare services, reaching every village and town in the country.
• This initiative builds upon the success of the Ayushman Bharat program.
• It unites government sectors, civil society organizations, and communities under a common mission to ensure that every individual receives essential health services without any disparity or exclusion.
• It is a collaborative effort spearheaded by Gram Panchayats in coordination with the Department of Health, other government departments, and local elected bodies in rural and urban areas.
• It has three components-
  • Ayushman Apke Dwar 3.0– This initiative aims to provide Ayushman cards to remaining eligible beneficiaries enrolled under the PM-JAY scheme, ensuring that more individuals have access to essential health services.
  • Ayushman Melas at HWCs and CHCs- These Melas at Ayushman Bharat- HWCs and CHCs will facilitate the creation of ABHA IDs (Health IDs) and the issuance of Ayushman Bharat Cards. They will also offer early diagnosis, comprehensive primary health care services, teleconsultation with specialists, and appropriate referrals.
  • Ayushman Sabhas- These gatherings in every village and Panchayat will play a pivotal role in distributing Ayushman cards, generating ABHA IDs, and raising awareness about vital health schemes and disease conditions, such as non-communicable diseases, tuberculosis (Nikshay Mitra), sickle cell disease, as well as blood donation and organ donation drives.