White Label ATM

July 27, 2023

As per Ministry of Finance, White Label ATMs (WLAs) are expected to drive ATM spread across India with a greater focus on tier III to VI centres.
To expand ATM access in the country, the Reserve Bank of India (RBI) has granted permission to non-bank entities to establish, own, and operate White Label ATMs (WLAs) nationwide.

Brown Label: These are managed service providers which deploy and operate ATMs for banks.

Green Label: ATM is provided for Agricultural Transaction.

Yellow Label: ATM is responsible for handling E-Commerce transactions.

This move is aimed at enhancing banking services‘ reach, especially in smaller towns and rural areas, and promoting financial inclusion.
WLAs offer banking services to customers through cards issued by various banks, such as debit, credit, or prepaid cards.
Apart from cash withdrawals, these ATMs provide an array of services, including account information, cash deposits, bill payments, mini/short statement generation, PIN changes, and requests for cheque books.
At present, India has four authorized non-bank entities operating White Label ATMs.