• The Jal Jan Abhiyan, a joint nationwide campaign by Brahma Kumaris, an organisation which promotes spirituality, and the Union Jal Shakti Ministry was launched recently by PM.
• The main objective of the campaign is water conservation.
• During the campaign, the volunteers from the organization will conduct public awareness campaign on preserving water.
• The campaign is to run for eight months. They will focus on building new water bodies and also on preserving more than 5,000 water bodies.
• The target of the campaign is to reach at least ten crore people and organize 10,000 programs.
• The Brahma Kumaris organization is deploying its Raja Yogis, the well-versed yoga practitioners. They will inspire people to prevent water wastage and pull them into the concept of a sustainable world.

Brahma Kumaris

• The organization originated in Hyderabad, Sindh (today the place is in Pakistan).
• Present headquarters Mount Abu, Rajasthan.
• Founder of the organization was Lekhraj Kriplani (Om Baba).
• In 1983, it received “Consultative Status” from UNESCO.