Soft Power

Syllabus: General Studies Paper 2 (International Studies) Context: China’s hard-power advantage over india — economic power plus military power — is well known. There is less knowledge about its soft power advantage. Soft power: The term ‘soft power’ was coined in 1990 by professor joseph nye to explain how modern states can use positive attraction and persuasion to achieve global influence. Persuasion and attraction: soft power is getting others to do what you want by persuasion. Soft-power theorists suggest that the ability to persuade rests on the power of attraction. Soft power consists of foreign policy, cultural and political influence. Foreign....Read More