• Egalitarian approach: It disregarded caste and gender, and carried their message of love and personal devotion to God to various parts of India.
• The bhakti literature is devotional and religious and secular. eg. Kirtanas, Dohe, Padas, Ghosha, Thirumurais  etc.
• Emphasis on local and regional languages: Bhakti saints wrote and preached in vernacular languages. eg. Alvars and Nayanars used local Tamil language instead of Sanskrit. Surdasa preferred Brijbhasha. Due to this factor, they got acceptance by people easily.
• Reduced evils in society: The Bhakti literature began to be composed in the sixth century AD in south India by the Tamil poet-saints. Many social abnormalities existed in the society, e.g. caste rigidity, irrelevant rituals and religious practices, blind faiths, and social dogmas. The bhakti literature preached against all such evils.
• Simple approach to religion: The sophisticated philosophy of Vedas and Upnishadas literature was very difficult for ordinary people to understand. People were looking for a simple form of worship, religious activities, and social norms. Bhakti literature was an alternative—a basic form of devotion that provided salvation from the material life.
• Secular, non-sectarian and tolerant: Although, the bhakti literature was of bhakti literature propagated by Hindu saints, it was tolerant to other religions. Secularism is visible in it.
• It saw religion as a loving tie based on love between the worshipped and the worshipper, rather than a cold formal worship.

Contribution of the Bhakti Literature to Indian culture of common masses

1.      The Bhakti literature spread easily among masses and influenced local culture. It led to disgorgement of immoral acts such as infanticide and sati, as well as the prohibition of wine, tobacco etc.

2.      Another notable influence was the creation of solidarity between the Hindu and Muslim communities. The secular character of bhakti literature, along with the sufi literature reduced the religious conflicts.

3.      The movement attempted to bridge the gap between the two by reducing the growing bitterness between them. The Sufi saints and Bhakti saints transmit a message of friendliness, amity, tolerance, peace, and equality to all.

4.      The bhakti literature promoted diversity of religious ideas in religion.

5.      It played a crucial role in the emergence of modern poetry in India.

6.      It contributed in growth of dance and music. Bhakti literature was used for devotional singing and devotional dances, like Kirtanas and Sattariya.